This video is definitely for mothers with young children, specifically daughters. Dove has the same approach to beauty and image as a school with drugs and alcohol. "Talk to your daughter before the beauty industry does". This says a lot about the image that a majority of media portray. The image that forms in a young child's mind of what they should look like and act like has a huge affect on how they develop, perform, and function.
Definitely filmed for the kids born in the 2000's, not necessarily of any race but under 12 years of age in all socioeconomic status's. Also not specific to religion or political stance but more so concerned about a young girl's view of herself and what her idea of "acceptable body image" is. The argument here is to let the young women know that it's ok to be you! There is no "perfect" body and to learn to feel comfortable in your own skin. It appeals to a parents emotions in a way that would prompt them to talk to there daughter and let her know that its ok to not be skinny, strong, buff, tall, short, and all the other words that are quoted in this commercial.
Well said, "It's ok to be you". The world needs to stop trying to be someone else and start embracing themselves.
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